“it is not enough to have great qualities, we should also have the abilities to manage them”. The same concept can also be applied in an organization.
A company may produce a very high quality products but it won’t be able to succeed if it fails to manage or satisfy their customers. According to Harward Business Review “an exceptionally satisfied customer is 6 times more likely to buy again as one who is merely satisfied & only 5% increase in customer loyalty can boost profit from 25% to 85%”. Thus all these quotes & experts opinion highlights the importance of Customer Relationship Management. Customers are considered to be king of every business enterprise and loyal customers are the backbone of their business. So customer satisfaction is the primary motive of every business which can be attained through effective CRM (Customer Relationship Management) policy.
POS, abbreviation for Point Of Sale is a comprehensive definition that can include merchandising benefits, displays and the procedures used to facilitate transactions. A is a computer software and hardware system that archives sales as they occur; it solves diverse problems of operations and record-keeping. POS systems like are designed to instantaneously record any and all sales. Not only does that mean timely and precise sales tracking, but it also lets you freely classify inventory levels, particularly when there is a mismatch of figures in the book with actual available stock for businesses. Point Of Sale system not only lets you regulate your transactions, but it also puts a wealth of information at your fingertips.
Imagine being able to compare years of sales data with just a few mouse-clicks. A database of your customers in Point of Sale Software can also be a dominant marketing tool. A Point of Sale system for restaurants can also track your inventory, automatically generating order lists as required, even modifying quantities for seasonal demands.
In a nutshell, a POS system aids you to keep a constant eye on your bottom line. If you are a retailer who until lately has been happy to keep your cash registers ringing; there is a need to switch to Point Of Sale software to curb the problems like mismatched tallies or unrecorded sales in small business and SMEs. Enumerating the benefits of POS software – • With POS systems everything is under the scanner, reducing the margin of errors to zero. This leads to accurate and timely tracking and also keeps tab on inventory level. • Marking down the prices is much easier with POS since the automated system makes it possible without much headache. Pricing models can be altered according to the schemes every time.
BIG BAZAAR RETAIL. Techniques used at Big Bazaar are. The Store Take Trolley Selection of Merchandise Billing Counter Exit Process at Big Bazaar.
• Schemes, discounts, coupons and similar promotions can be tracked without any problems due to the automation benefit. Cs 1.6 Bots Zombie. You can also get feedback on the impact of the promotion.
• In your absence also you are in control. Employee efficiency and the customer services are not affected due to the streamlined system of Point Of Sale. • If you have your store in more than one location then the POS maintains consistency in the prices. Even your stocks are balanced properly depending on the demand and the effect factors.
• Most POS software have additional features of salary checks and database of customer preferences. This removes the need for separate systems • Your employees are able to attend to the customers well rather than engage in unproductive tasks. The issues that you might encounter using Point Of Sale: • Updates are a must.
If the connectivity and information flow is not updated between the system and the store huge problems arise • Sometimes integration with new applications or hardware present problems • The POS systems undergo several changes continuously. This results in high maintenance costs • Training employees to use the software might be time consuming and result in additional expenditure. • Latest Technology: Some pos software vendors offer cloud based computing software. This means that the software can be used from any of the following gadgets ie. Computers, mobiles, tablets, etc.
This is possible due to integration with the server that is externally handled. Many point of sale software can be installed across different platforms (Windows, Linux, Mac operating systems) allowing the customers to have access across different store locations if they have many. The software is helpful in both touch screen and non touch screen hardware systems and has the ability to open multiple screens to enable smooth sales. • Automation benefits: Automation of discounts/schemes is possible without any hassles.